Basel, Switzerland

Experience

More than five years leading digital products end to end, from roadmap and backlog to hands-on delivery in B2B and industrial environments.

1. Product Owner

   Endress+Hauser Group

   November 2023 to present · Reinach, Basel-Landschaft, Switzerland

   Owns the Products section of endress.com, leading a cross-functional squad and driving data and AI powered improvements to the B2B e-commerce experience.

   • Initiated and led an AI-powered cross-selling project, replacing manually curated cross-selling logic with a calculation model grounded in real sales data to surface genuinely complementary product recommendations. Read case study →
   • Owns product-level metadata management and led the migration of product specification data from a legacy DAM to a new PIM system, defining how data is structured and consumed on endress.com and by AI tools. Read case study →
   • Enhanced endress.com's onsite search (Elasticsearch) with a business-tuned boost layer on top of its native relevance algorithm, factoring in business signals like availability and product lifecycle to surface the most relevant listings first. Read case study →
   • Designed and launched an MVP feature plus supporting data management process to show market-level stock availability on the website, including which configuration variants are available. Read case study →
   • Built and has led a cross-functional squad of business owners, UX, and IT for around four years, embedding agile ways of working (Scrum and Kanban).
   • Owns setting up and coordinating user acceptance testing on the business side, defining use cases and acceptance criteria, and has established a structured approach with the squad that gives each member clear, role-tailored testing boundaries.
   • Active member of the cross-squad Agile Guild for endress.com, co-organizing offsites, All-Hands, and learning and growth sessions, and leading Squad Health Checks to continuously improve ways of working across all squads.
   • Manages SharePoint Online as an editor, administering entire sections of the organization's M365 environment.

2. Digital Project Manager

   Endress+Hauser Group

   March 2022 to October 2023 · Reinach, Basel-Landschaft, Switzerland

   Drove digital product development for endress.com and co-built the cross-functional squad that later became a permanent product team.

   • Drove digital product development for endress.com, focused on the Products section and e-commerce.
   • Co-built the cross-functional squad and introduced agile ways of working within the team.
   • Coordinated between business, UX, and IT across the full product development process.

3. Product Owner / Project Manager

   MediaMarkt Switzerland

   April 2021 to March 2022 · Dietikon, Switzerland

   Owned site search and recommendation engines for the Swiss webshop.

   • Product Owner for site search and recommendation engines on the Swiss webshop.
   • Coordinated front and back end teams using Scrum, including release and test management for webshop development.

4. Project Manager, Customer Experience

   Manor AG

   September 2019 to January 2021 · Basel, Switzerland

   Led web projects and partner integrations for manor.ch.

   • Led web projects including UX and UI improvements to payment flows and new sub-structures on manor.ch.
   • Point of contact for partner integrations such as search engine, review system, and personalization tools.