Basel, Switzerland
Case Studies
A closer look at data- and AI-driven product decisions I've led as a Product Owner.
An AI-powered cross-selling engine built on real sales data
Replacing manually curated cross-selling logic with a data model that recommends genuinely complementary products.
Read case study →Migrating product data to a modern PIM, with AI consumption in mind
Leading a full data migration from a legacy DAM to a PIM system, and defining how product data should be structured for both the website and AI tools.
Read case study →Search Relevance Tuning: Elasticsearch + Business Logic
How I tuned search relevance: a business-logic boost layer on top of Elasticsearch, without replacing its relevance engine.
Read case study →Market-level stock visibility, down to the configuration
An MVP feature and supporting data process that shows customers, per market, whether a product and its specific configuration are in stock.
Read case study →This website as a product: how I scoped, built, and maintain daventhill.ch
Treating my own portfolio as a real product — a data-driven architecture, an SEO/AEO layer, and an AI-assisted workflow I use to keep it current.
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