Migrating product data to a modern PIM, with AI consumption in mind
Leading a full data migration from a legacy DAM to a PIM system, and defining how product data should be structured for both the website and AI tools.
Problem
Product specification data lived in a legacy DAM (Digital Asset Management) system, not designed for the flexible, structured data consumption that a modern e-commerce site and AI-driven tools both need.
Approach
I own product-level metadata management and led the migration of this data to a new PIM (Product Information Management) system, defining the interfaces and data structures involved. Part of the work was explicitly designing how the data would be consumed — not only by the website itself, but by AI tools that increasingly need clean, structured product data to work with.
Outcome
A cleaner, more consistent product data foundation that supports both the current website and the growing set of AI-driven use cases around product data.
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